Landing Page Design
Built to Convert
A landing page should do one job for one audience. We design and build them for paid campaigns, launches and lead generation, then track how they perform so the next version is based on real numbers.
Is Your Landing Page
Leaking Conversions?
A landing page has one job, for one campaign. When it isn’t converting, the problem is usually in how the page is put together, and a new colour scheme won’t fix that. Still deciding which you need? Read landing page vs website.
The Page Does Not Match The Ad
The ad says one thing and the page says something else. People spend their first three seconds wondering if they’re in the right place, and plenty of them just leave.
Too Many Ways Off The Page
Full site menu, a footer packed with links, a second button pointing somewhere else. Each one is a way for traffic you paid for to wander off.
The Form Asks For Too Much
Nine fields where four would do, and half of them nobody on your team ever reads. Each extra field loses you some sign-ups. Even the optional ones slow people down.
It Is Slow On A Phone
Most paid clicks come from phones on mobile data. If your page takes four seconds to load, a lot of those people are gone before they’ve even seen the headline.
What a Better Page
Is Worth
If you’re paying for ads, the landing page is the cheapest thing to improve. Same budget, same audience, and more of those visitors sign up or buy. Need more than one page? Have a look at the full service range.
Landing Page Design
Single-purpose pages for campaigns and lead generation. We write, design and build them, then keep an eye on the numbers.
2–3
Weeks from kickoff to a live page, copy and tracking included.
No
Rebuild needed for a testEasy To A/B Test
You can swap a headline, a hero section or a whole variant without a development cycle. That way your A/B tests actually get run instead of sitting on a to-do list.
View Our WorkMatching The Ad
The page opens with the ad’s promise, word for word. It’s the fix that most often moves a campaign. There are more in landing page best practices.
Proof PlacementShown where people decide One AudienceWritten for whoever clicked the adFixed
Price, agreed with you before we start. We don’t bill by the hour, so the number won’t creep.
What Makes Our
Landing Pages Convert
Most conversion rate optimisation happens before anything gets styled. The headline, where the proof sits and how fast the page loads all get settled early on. We’ve written up the whole method in how to increase landing page conversion rate.
Message Match
Whatever the ad said, the headline says too. Visitors shouldn’t have to work out how the click connects to the offer, or wonder if they’ve landed on the wrong page.
One Action, No Detours
We take the main menu off and keep a single call to action. If a section isn’t helping someone get to that button, it goes.
Proof Where The Doubt Is
Testimonials, logos and numbers go right beside the form or button. That’s the moment people decide whether to believe you, so that’s where proof helps most.
Forms That Ask Less
The form only asks for what you’ll really use. Anything else can wait until the person has already said yes, and you can collect it then.
Fast And Accessible
We treat Core Web Vitals as part of conversion, since a slow page loses people. WCAG contrast, focus states and keyboard paths are in from the first commit.
Measured, Then Improved
Event tracking goes live with the page and the variants are ready to swap. So the next version gets decided by what visitors actually did on the page.
From Brief
To Live Page
How we get from a first chat to a live page, with tracking in place and the next test ready to go.
Book a callUnderstand the campaign
Who’s clicking, what did the ad promise them, and what counts as a conversion for you? We sort that out first.
Plan the one action
We agree on the one goal. Then we work out what order the messages go in and where the proof and the form should sit.
Design and write it
Copy and layout get worked out at the same time. On a landing page the words do most of the work, so we don’t design around placeholder text.
Build, test and harden
We check every breakpoint on real devices and test the form from start to finish. It also has to stay inside the speed budget before you sign off.
Launch and measure
The page goes live with analytics and event tracking connected. When you want to test a new variant, it’s a quick swap.
A Landing Page Team
You Can Rely On
Making a page look nice isn’t hard. We care more about whether it hits its number, and we keep watching that number with you after launch. You’ll always know what we’re working on.
Shipping Pages Since 2019
We’ve been building pages since 2019, and we build them to keep converting long after launch week is over.
Conversion-Focused Approach
The brief names the audience, the offer and the number the page has to move. Every layout choice should help move it.
Straight To The Builder
Got a question about the page? Ask the person who built it. Nobody’s passing messages back and forth in between.
Per Campaign Or Monthly
Some clients want one page for one campaign. Others keep us on while the tests run. Either works, depending how fast you need to move.
One Price, Up Front
We quote one fixed price before we start, and that’s the price. You’ll know what’s in the job before it begins.
Free Intro Call
It starts with a free call. Bring the ad and the current page if you have them, and we’ll tell you if we can help.
Got A Campaign
Coming Up?
Talk To Our Team
Common
Questions
Can’t decide between a landing page and a full website? Or just want a rough idea of the cost? Ask us and we’ll go through it with you.
Book an intro call
Tell us about the campaign and when it goes live, and we’ll see where Web{X} Studio fits in.
What is landing page design?
Landing page design means building one focused page for one audience and one action, such as a signup, a demo request or a purchase. Unlike a homepage, it has no competing navigation. Everything on it is there to get the visitor to that one goal.
Your homepage has to work for anyone who turns up. A landing page only has to work for the person who clicked one particular ad. So it can say one thing, and say it well.
How is a landing page different from a website?
A website has lots of pages for lots of different visitors and goals. A landing page is built for one campaign and one conversion. That’s why sending paid traffic to a landing page usually converts far better than sending it to your homepage.
Most businesses end up with both, and the two should feel like the same company. If you’re weighing them up, landing page vs website covers it in more detail.
How much does landing page design cost?
A single landing page usually costs ₹20,000–₹1,20,000 in India, or roughly $250–$1,500 for clients abroad. Where it lands in that range depends on how much copy, design and custom interaction we make from scratch, and how much we can adapt from brand assets you already have. You get a fixed price before we start. We don’t bill hourly.
Budget already set? Tell us on the first call and we’ll shape the page around it.
What is CRO and do you include it?
CRO stands for conversion rate optimisation, which just means getting more of your visitors to take the action you want. It’s part of every landing page we ship. We work on the message order, the form, where the proof goes and page speed, then keep measuring after launch so the page keeps getting better.
So you won’t see it as a separate line on the quote. It’s simply how we build them. For more on it, how to increase landing page conversion rate and landing page best practices go into the detail.
How long does a landing page take to build?
Usually 2–3 weeks from brief to live. That covers design, build, testing on different screen sizes and setting up analytics. How quickly it goes depends a lot on whether your copy and brand assets are ready.
We’ll send a written milestone plan with fixed review dates before work starts. Builds rarely run late. Approvals do, so it helps a lot to have one person on your side who can say yes.
Are the pages A/B testing ready?
Yes. We build pages so you can swap in variants without redeveloping anything, and we set up the analytics and event tracking you need to see which one won.
That means the usual things to test, like the headline, the hero, the form length and the call to action. Plus anything the first month of data suggests is worth a try.
Which platforms do you build landing pages on?
Webflow, WordPress, Shopify, Framer, Unbounce or fully custom code. We pick based on how your team will edit and test the page afterwards, even if it isn’t the one we’d find easiest.
Already have a design in Figma? We’ll build straight from it. If not, we design it first and pick the platform later.
Do you work with clients outside India?
Yes. Alongside clients in India, we work with founders and marketing teams in the UK, the US, the Gulf, Australia and Canada. Projects run remotely, with async updates and calls set for your time zone. If you’re in the US, our guide to hiring a landing page and SEO agency as a US business explains how it works.
Campaign work suits remote projects well anyway. Briefs, reviews and launches mostly happen in a shared doc and on calls.