Graphic Design
&
Brand Identity
From the logo to the last leaflet — we design brand identities, packaging and marketing graphics that make a business look as good as it is, and keep it consistent everywhere it shows up.
Is Your Brand
Holding You Back?
Customers judge a business by how it looks long before they read a word. When the visuals feel dated, inconsistent or cheap, people assume the product is too — even when it is not.
Your Logo Looks Dated
It made sense when the business started. Now it looks older than what you sell, and it does not hold up small on a phone, large on a hoarding or stitched onto a uniform.
Nothing Looks Like It Belongs Together
The website, the brochure, the Instagram posts and the packaging were made by different people at different times, so the brand looks like four companies instead of one.
You Look Smaller Than You Are
A capable business with an amateur look loses the bigger orders and the premium price to competitors who simply present themselves better.
Every New Design Starts From Scratch
Without guidelines, every flyer and social post means guessing the colours and hunting for the logo file again — slow, expensive and never quite consistent.
The Business Impact of
Good Graphic Design
Good design makes a business easy to recognise, easy to trust and easy to remember — and it is what lets a premium product charge a premium price. If it is the website itself that needs the work, that is web design.
Branding & Graphic Design
Logos, colour, type and the rules that tie them together — a brand that looks right on a screen, a shop sign and a box.
One
Brand system across your website, print, packaging and social — so every piece looks like it came from the same company.
Every
Format, supplied ready to useReady To Use, Not Just Pretty
Logo files for web and print, colour codes, fonts and editable templates for the things you make most often — so your team can use the brand without calling a designer.
View Our WorkStrategy Before Style
We start with who you sell to and who you are up against, so the look answers a real positioning question — not a guess about what is fashionable this year.
Market ReviewSee how competitors present Brand GuidelinesRules your team can followArtwork prepared to the printer’s spec — bleed, colour and resolution checked — so what arrives matches what you approved.
What Makes Our
Approach Different
Brand, web and product design sit in the same team, so your identity is designed to work on a website from day one — not squeezed onto one afterwards.
Research First
We look at your customers, your competitors and what you already have before sketching, so the design has a reason behind every choice.
Built As A System
A logo is only the start. Colour, type, imagery and layout rules come as one system, so the hundredth design still looks like the first.
Works At Every Size
Every mark is checked from favicon to hoarding, on light and dark backgrounds, in full colour and in one colour, before it is signed off.
Web-Ready By Default
Because we design and build websites too, your brand arrives with web colours, font choices and assets that work on screen, not just in print.
Organised Handover
Named, organised files in every format you need, plus guidelines that explain how to use them — nothing locked away on a designer’s laptop.
Ongoing Design Support
A new brand is the start of using it. We stay on for the brochures, social posts, packaging and campaign graphics that come next.
How We Bring
Your Brand To Life
From the first conversation to a finished brand your team can use on everything — without guessing.
Book a callUnderstand your business
We learn what you sell, who buys it and who you compete with — before anyone opens a design tool.
Define the direction
Positioning, personality and mood boards agreed up front, so the designs that follow have something to answer to.
Design the identity
Logo concepts, colour, typography and imagery — the stage where the brand gets its look.
Refine and apply
The chosen direction refined, then tested on real things: the website, a business card, packaging, a social post.
Hand over the brand
Final files in every format, brand guidelines and editable templates, so your team and your printers use it correctly.
A Design Team You Can
Always Rely On
Good design is the easy part to promise. What you actually need is a team that understands the goal, says what it is doing, owns the result and hands you work you do not have to check.
Experienced Designers
A team that has shipped real brands and products since 2019, from the first sketch to the identity people see every day.
Business-Focused Approach
Your customers, your market and your commercial goals all sit in the brief, so every design decision has a reason behind it.
Talk Directly To The Team
You speak to the people doing the work, not an account manager relaying it. Questions get answered by whoever designed it.
Flexible Engagement
A single brand project or ongoing monthly design support — whichever suits where the business is and how much it needs to make.
Clear From The Start
Every project is quoted as a fixed price before we start, so you know what is included and what it costs before any work begins.
Start With A Call
A free call first, to look at what you have and say plainly whether we are the right team for it — before anyone commits.
Sounds Like A
Good Fit?
Talk To Our Team
Got Questions?
We’ve Got Answers
If you are not sure where to start, or want to know whether this is the right fit, reach out and we will walk you through it.
Book an intro call
Let’s talk through your brand, your timeline, and how Web{X} Studio can help.
What is the difference between graphic design and branding?
Branding is the decision about how your business should come across — its personality, its positioning and the visual identity that expresses it. Graphic design is the craft of making things with that identity: the logo itself, the packaging, the brochure, the social post.
Most businesses need both, in that order: an identity first, so every piece of graphic design after it has rules to follow. If it is the website you need, that is our web design service — and the same team does both.
How long does a branding project take?
It depends on scope. A logo refresh is quicker than a full identity with guidelines, packaging and templates, and the number of feedback rounds matters as much as the design work. You get a written timeline with review dates alongside the fixed quote, before any work begins.
The most common delay is not design — it is waiting on feedback, so nominating one decision-maker for approvals is the single fastest thing you can do.
What files will we receive?
Your logo in every version you need — full colour, one colour, reversed and icon-only — as vector files for print and PNG and SVG files for the web, plus colour codes, font details and any templates in the scope.
Everything is organised, clearly named and yours to keep, with brand guidelines that explain how to use it.
Can you refresh our existing brand instead of starting over?
Yes. Often the right answer is to keep what customers already recognise and fix what is holding it back — a cleaner logo, a tighter colour palette, consistent type — rather than throwing away years of recognition.
After looking at what you have, we will tell you honestly whether it needs a refresh or a rebuild.
How much does it cost?
Every project is quoted as a fixed price agreed before any work begins — no hourly billing and no surprise change orders. The quote lists exactly what you get — concepts, revision rounds, files and any print or packaging artwork — with anything that recurs (font licences, stock images) listed separately so you can see it.
Scope is what moves the number, so if your budget is fixed, say so on the first call and we will scope to it rather than quote past it.
What do you need from us to get started?
A conversation first: what the business does, who it sells to and how you want people to feel about it. After that, any existing logo files or brand material, examples you like, and where the brand will be used most.
None of it is a blocker. If there are no brand files we start fresh. If you are not sure what you like, we will show you options.