UI/UX Design
for
SaaS & B2B Products
We design the parts of a SaaS or B2B product people spend their working day in: dashboards, onboarding, settings screens. The aim is that nobody needs a training call to use them.
Are These UX Issues
Hurting Your Product?
If people keep dropping off or emailing support, it’s rarely their fault. Usually the interface is asking more of them than it needs to.
Users Drop Off During Key Flows
Someone starts the signup or the onboarding and leaves halfway. Most of the time the flow wanted too much up front, or never told them how many steps were left.
The Interface Feels Too Cluttered
Every panel, chart and button is shouting at the same volume. With no clear hierarchy, people can’t tell where to look first, so they stall. Or they guess.
Important Features Go Unused
Your team built it and shipped it. Then it ended up a click too deep, under a label only your engineers would use, and customers never found it.
Too Many “How Do I…?” Questions
Support keeps answering the same question, over and over. Usually that’s a screen that doesn’t explain itself, and you end up paying for it in support hours.
The Business Impact of
Good UI/UX Design
Design is often what separates a feature people use from one they never notice. When it’s working, support gets quieter and new users stop needing a walkthrough. (If it’s your marketing site that needs help, that’s web design.)
UI/UX & Product Design
We take a complicated product and make its flows easy to follow. That runs from the first wireframe right through to the built interface.
1–2
Weeks for a focused piece of work, like a single flow or an onboarding sequence, from brief to finished screens.
Every
Screen state, drawn up frontReady For Your Developers
We draw the empty, loading, error and permission-denied states as well as the happy path. Components are named and there’s a working prototype, so your developers aren’t left guessing.
View Our WorkResearch Comes First
First we look at how people move through the product and find where they actually get stuck. The layout gets built around that, which beats designing on gut feel.
Flow MappingTrace every step a user takes Session ReviewSpot where people give upReal
Clickable prototypes you can try before anything gets built. Changing a flow is much cheaper at this stage.
What Makes Our
Approach Different
Our designers and developers work side by side. So when something won’t work in code, we usually find out while it’s still a drawing. That saves everyone a painful conversation later.
User Research & Testing
Before we draw a screen we want to know who your users are and why they signed up. Then we look for the spot where the current journey loses them.
Scalable Systems
Reusable components plus a documented type and colour scale. Screen number ten is far quicker to make than screen one, and it still matches.
Designed For Every Screen
People work in your product on a laptop and check it on their phone. We draw each breakpoint separately, because a wide data table that’s fine on a desk tends to fall apart on a phone.
Accessible By Design
Contrast, focus states and keyboard navigation go into the first draft. Adding them later is harder, and it’s exactly what an accessibility audit will look at.
Developer Handoff
We don’t call a design finished until a developer can build it. You get tidy files, named components and a working prototype to check against.
Post-Launch Support
We don’t vanish at launch. Real users always turn up questions nobody predicted, and we’re around for those changes and any new screens after.
How We Work
On Your Product
Five steps, from our first call to files your developers can pick up and start building from.
Book a callUnderstand your product
We get to know the product and who buys it. Mostly we want to understand what problem the design is meant to fix.
Plan the experience
We agree the key features with you and sketch out the main flows through the product. The screens come after that.
Design the product
Flows and wireframes first, then prototypes and the high-fidelity UI. How it looks and how it behaves get decided together here.
Refine the design
We pull out reusable components, check each breakpoint and fix the rough edges once your feedback comes in.
Handoff to developers
Your developers get the final files, the prototype and written specs. If something’s unclear, they can ask us directly.
A Design Team You Can
Always Rely On
Most studios can make a nice-looking screen. What’s harder to find is a team that gets what your product is for, keeps you posted and still owns the result after it ships.
Experienced Designers
We’ve been designing products since 2019, from rough first concepts to the interfaces real customers log into.
Product-Focused Approach
Your users and your commercial targets stay in the brief. If we suggest a change, we’ll be able to tell you why.
Talk Directly To The Team
There’s no account manager in the middle. Got a question about a screen? The person who designed it answers.
Flexible Engagement
Hire us for one project, or keep us on monthly while the product grows. It mostly depends on how fast you’re shipping.
Clear From The Start
You get a fixed price before we start. It lists what’s included, so there’s no meter running in the background.
Start With A Call
The first call is free. We’ll look at the product with you and tell you honestly whether we’re a good fit.
Sounds Like A
Good Fit?
Talk To Our Team
Questions We
Get Asked a Lot
Not sure where to start, or whether we’re the right people for your product? Send us a message and we’ll talk it through.
Book an intro call
Tell us about your product and your timeline, and we’ll tell you how Web{X} Studio can help.
What is the difference between UI/UX design and web design?
Web design usually means the site people land on, the pages that explain what you do and ask for an enquiry. UI/UX design covers what they use once they’re inside: the dashboard, the signup, the settings screen, and that one flow with fifteen states nobody wants to draw.
This page covers the product side. If it’s the marketing site you need, that’s our web design service. Most SaaS and B2B companies need both, and here the same team does both. That way the type, the components and even the wording match, and your product doesn’t look like a different company made it.
How long does a UI/UX design project take?
A single flow or an onboarding sequence usually takes 1–2 weeks. A documented design system, with the components your team will reuse, is more like 2–4 weeks. A full product interface with several user roles and real edge cases runs 4–10 weeks. That mostly comes down to how many screens it needs before it all hangs together.
Before we start you’ll get a written milestone plan with fixed review dates. Honestly, the design is rarely what holds things up. Waiting on content and feedback is. If one person on your side can sign things off, it all moves a lot faster.
Do you work with our existing developers?
Often, yes. If you already have developers, we design around what they build with. We match their component library and name things the way the codebase does, then hand over files, prototypes and specs they can work straight from.
And if you’d rather have one team do the whole thing, we build too. Then there’s no handoff at all.
Can you redesign an existing product?
Yes, it’s a big part of our work. We don’t start a redesign from a blank canvas. First we find out where the current version is losing people: the screens they abandon, the features nobody finds, the questions support keeps getting.
So the rebuild is often smaller than people expect. A handful of screens tend to cause most of the trouble, and the rest can stay as they are.
How much does it cost?
We quote a fixed price and agree it with you before any work begins. We don’t bill hourly, and there are no surprise change orders. The quote covers research, design, prototyping and developer handover. Anything you’d pay for every year (design tools, paid assets, licences) gets its own line.
The price mostly depends on scope. If you have a fixed budget, tell us on the first call and we’ll plan the work to fit it.
What do you need from us to get started?
First, a conversation about what the product does, who uses it and what a good result would look like for you. After that we’ll ask for brand assets if you have them, any analytics or session recordings, and access to the product or a staging environment.
Don’t worry if some of that is missing. No brand guidelines? We’ll work from what you already use. No copy yet? We can write it.